Sports Junkies around the globe rejoice interactive media is making it easy for us to become closer to our favorite athletes and follow our favorite teams then ever before. Never have we felt so connected to these larger than life superstars. Remember collecting sports cards? Taking them to school, trading them, reading the dinky little sum up on the back that basically told us their out of date career stats and highlights… Do teens still do that? I’ve yet to have my own children and don’t hang out on the playground during the day, but I highly doubt any of them have a sports card collection. Instead they most likely have a brand new I phone or Android with an unlimited data plan. Who needs a closet full of baseball cards? That’s boring! We want more. We want to know how these superstars live the grind. The day-to-day occurrences what they drive? Where they shop? What music do they listen to? How they feel about certain issues that relate to us. We no longer root for these guys based souly on their past field performances or because Dad told us too. It is much more than that. Social media has forever changed the way we perceive professional athletes. Facebook and Twitter two of the more popular networking services, have given us fans a simple way of becoming instantly connected to our favourite athletes. We don’t have to read the sports section in the paper or subscribe to magazines, we already know what they ate for supper via their latest post. We can even interact with the athletes by posting comments. It gives us sports junkies something we can relate to, a storyline behind the actual game. When we’re watching the game we feel more knowledgeable and connected to what is happening on the field. Popular television shows Pardon the Interruption and Around the Horn are utilizing the popularity of social networks updating their status’ regularly and posting video clips of behind the scene out takes. The ScoreMobile app is one of my favourite apps and I suggest even the casual sports fan download it. It’s free to download easy to use and helps you follow your favourite team or teams. It gives you stats, live scoring, and real-time alerts when your team scores or the quarter changes. There are many specific alert options to choose from. It also has a news section, a standings, and schedule section, a video section, and a T.V listing section, where you can see the exact time the game starts in your local area and what station it is playing on. It is a really useful app and regarded as one of the top sports apps out there.
What happens if I have to run for milk and Duke is playing Michigan and I forget my smart phone? (which is highly unlikely because I don’t take a crap without it!)…Digital Billboards is what happens.
It truly is amazing the things people come up with personally I think that’s a little over kill but clearly the boys at Creative Services Sports Unit don’t. Interactive media is even effecting the medical side of sports. Sideline doctors and trainers will soon be using the iPad to assist in the diagnosis of concussions. You don’t have to look very hard to see interactive media it’s a major part of the world we live in. Here is a link to Casey Richards portfolio he is the writer/producer at Creative Services Sports Unit. You might also want to check out his more interesting current website to give you a better idea of what he and his team do. I also thought I would throw in a link to one of my favorite athletes twitter page Arian Foster if you want to check it out. Thanks for reading I promise next time I will think out of my box.